Techweek 2012 Conference & Expo schedule

Friday 22nd June 2012

  • Opening Plenary: The Chicago Tech Revolution

    by Arabella Santiago

    Welcome to Chicago, a city brimming with opportunities. Here you will find resources, talent, innovation and ideas all together with good old fashioned Midwestern values. Techweek presents five days of engaging sessions, exciting special events and unforgettable connections. Whether you're a bootstrapped entrepreneur looking to learn the skills necessary to grow your business or a corporate professional exploring new types of technology or an investor seeking the next big thing, Techweek has something for you.

    At 9:30am to 10:45am, Friday 22nd June

  • Civic Data Challenge

    by Kristen Cambell

    The Civic Data Challenge (CivicDataChallenge.org) turns the raw data of “civic health" into beautiful, useful applications and visualizations, enabling communities to be better understood and made to thrive. Designers, data scientists, researchers, and app developers are especially encouraged to join the Challenge, which runs through July 29th. It is presented by the National Conference on Citizenship (NCoC) and the John S. and James L. Knight Foundation. Kristen Cambell, Chief Program Officer of NCoC, will present on this exciting opportunity to bring new eyes, new minds, new findings, and new skill sets to the field of civic health.

    At 10:45am to 11:00am, Friday 22nd June

  • Techweek Expo

    At 11:00am to 5:00pm, Friday 22nd June

  • Bringing Hyper-Contextual Brand Narrative to Life

    by Christine Clark, dipanshu, Bob Morris, Brian Mandelbaum and Michael Jaindl

    Next Generation Media Brings Hyper-Contextual Brand Narrative to Life. Is The Advertising Industry Ready?
    Curated by Allison+Partners.
    The advertising industry is rapidly changing as technology drives more personalization andcontextualization. Rather than reaching moms between the ages of 25-54, we can now reach “MarySullivan” of Reno, Nevada. And not only do we know her age and the ages of everyone in her family,we know where she eats, what she buys and where she goes. This panel of trend-setting media andtechnology executives will talk about how technology is driving brand narrative. Because what we sayto a mom between 25-54 watching American Idol is a lot different than what we can say to our MarySullivan right before she enters that Best Buy.

    At 11:15am to 12:00pm, Friday 22nd June

  • Chicago: Uniquely Positioned to become the Next Tech Hub?

    by Phil Rosenthal, kevin willer, TroyHenikoff, mattmoog and Terry Howerton

    A flurry of activity in the technology startup space has swept Chicago. Learn how business leaders in the community have harnessed this energy, old economies and Chicago's central location into powerful ways to ignite a movement of ideas and innovation offline and online.

    At 11:15am to 12:00pm, Friday 22nd June

  • Small Business Tsunamis: Outsourcing & Crowdsourcing

    by David Harrison

    The way we do work is being radically changed by the technological tsunamis sweeping around the world. Thanks to the Internet, a new horizon of opportunity has developed, enabling a new class of entrepreneur to arise: the small business owner. Once the silent powerhouse of the economy, inherently entrepreneurial and contributing already to over half of non-farm GDP, small business owners have traditionally been hamstrung in turning their ideas into reality by the time, hassle and cost of trying to find local help to get things done. Remarkably, thanks to technology (and particularly the Internet), there has never been a better time to start a company. It's never been easier, or cheaper thanks to smart use of outsourcing and crowdsourcing, which has enabled a large number of companies to propel themselves to multimillion-dollar market capitalizations on very little financing.

    At 11:15am to 12:00pm, Friday 22nd June

  • The Future Classroom

    by John Connolly and Jennie Magiera 

    How Using Technology As a Tool Can Transform Our Classrooms
    This highly energetic session will review the nationally known iPad program in the Chicago Public Schools. Participants will be engaged in the conversation and be taken through what the classrooms looks like, view the future of content, discuss best practices and scaling, and see the ultimate vision for the prototypical blended learning schools.

    At 11:15am to 12:00pm, Friday 22nd June

  • Development Summit Kick-off Luncheon @Catapult

    An introduction to the Chicago technology eco-system. Focused on startups... overview of organizations, places, and the basics of what you need to know. Gets you up to speed ASAP.

    At 12:00pm to 1:45pm, Friday 22nd June

  • Chicago: A Leader in Healthcare Innovation

    by David Miller, John Flavin, Alicia Loffler, David Tiemeier and Nancy Sullivan

    Commercializing University and Early-Stage Innovation in Healthcare
    With many biomedical assets and local expertise, Chicago has the raw materials to become a leading Healthcare center. Chicago Innovation Mentors (CIM) is a consortium founded by the University of Chicago, Northwestern University, University of Illinois and iBIO Institute to catalyze early stage healthcare innovations by providing team mentoring based on the MIT Venture Mentoring Service model. We will have leaders from each of the founding institutions on the panel discussing the challenges and opportunities in healthcare in Chicago, why they formed CIM in 2010 and how it is working today.

    At 1:00pm to 1:45pm, Friday 22nd June

  • Own Less but Access More

    by Peter Nicholson, Sharon Feigon, Chuck Templeton and sharonschneider

    How Technology is Enabling Us to Own Less but Access More
    In the triumvirate of “Reduce, Reuse, Recycle,” Recycle often gets all the glory. But reducing the amount of stuff we buy, and reusing the things we already own are critical pieces of a sustainable society. The “sharing economy” is a an emerging approach to people and their stuff that aims to reduce our consumption by borrowing, renting, sharing and accessing what we need rather than owning everything outright. By building trust between strangers or allowing companies to serve as a trusted intermediary, technology can facilitate our ability to get the greatest use out of the assets we have but don’t need or use fully—from camping gear and table saws to cars and even baby clothes. Hear from three entrepreneurs whose business models are based on facilitating the sharing economy.

    At 1:00pm to 1:45pm, Friday 22nd June

  • Tech Women Changing the World

    by Jessica Trybus, Charlotte Rademaekers, Elisa Miller-Out and Yesenia Sotelo

    What happens when world-changing social impact projects collide with explosive, new, game-changing technologies? Our panel will explore the intersection of technology and social change. Women have been leaders in the non-profit and social enterprise world for many years. Now we’re combining our drive to make a difference in the world with social, video, web, mobile and gaming technologies that allow us to scale our impact and create massive change. Our panelists make educational gaming products that save lives, create portable cause campaign microsites that get astronomical levels of engagement, and help build global communication networks that give a voice to women all over the world. Come join us and discover inspiring new ways to use Technology for Change!

    At 1:00pm to 1:45pm, Friday 22nd June

  • What happened to the flying car?

    by gabe klein, Nick Pudar and Marc Klein

    Real Innovations in Transportation Technology Many of us thought that by 2012 the world’s transportation problems would have been solved by flashy technological developments like flying cars. Even though it does not seem like the transportation industry has changed that drastically in recent years, the truth is, it has. It is constantly evolving and improving adopting technology that has made transportation fleets more environmentally friendly, more fuel-efficient, more accessible, and more cost-effective. Real innovations in alternative energy and consumer experience from entrepreneurs and city governments may not be as flashy as hovercrafts, but they are improving the transportation landscape in ways both subtle and dramatic. Moderated by Gabe Klein, Commissioner of Transportation, City of Chicago

    At 1:00pm to 1:45pm, Friday 22nd June

  • IBM City Forward and the Open Data Movement

    by Jeff Berg and Dave Rook

    City Forward, a free, web-based platform from IBM, provides straightforward tools that help users explore publically available urban data to find patterns, illustrate trends and reveal new insights about their cities. In this session, we will discuss the challenges involved in delivering open data to citizens from a data acquisition/transformation and an application development perspective.

    At 1:30pm to 2:00pm, Friday 22nd June

  • Self-curating communities: Reality, dream, or nightmare?

    by Danny Schuman, Jill Salzman, Anita Puri, Sherman Wright and Roger Garcia

    Four experts talk about what to expect once you light the match, moderated by Danny Schuman of Twist. Can a brand plant a spark to build a community, then turn the development of the community over to the members themselves? This session brings together four marketing pros with vast experience building communities on and off line. They’ll discusss the incredible upsides of a consumer-driven community, as well as the challenges involved, from legal risks to capacity, ROI to organizational buy-in. How can you create a process that’s consumer-driven, avoids the pitfalls, and still produces positive results and lasting loyalty between a brand and its advocates?

    At 2:00pm to 2:45pm, Friday 22nd June

  • Some of the Latest in UX Research

    by Dr. Arjun Chakravarti

    How a person experiences a product had a big impact on whether or not they will purchase it, or even use it again. The process of designing software or a physical product should be enhanced by this understanding. Come see what is being discovered about how humans interact with things.

    At 2:00pm to 2:45pm, Friday 22nd June

  • The Artist, Technologist, and Businessman on the Power of Images

    by Nitin Gupta, Pek Pongpaet and Dennis Manarchy

    As they say, a picture is worth a thousand words. But an image combined with today's technology can provoke viewers to share insights and ideas unbeknownst to the original photographer, artist, and/or creator. This session brings together artist: world-renowned photographer Dennis Manarchy; technologist: developer and co-founder of Pinstagram, Pek Pongpaet; and businessman: VP of Stipple, Nitin Gupta; to discuss this phenomenon between visuals and technology. From art appreciation to ecommerce, learn about the power of images.

    At 2:00pm to 2:45pm, Friday 22nd June

  • Tribeca Flashpoint's Howard Tullman on Tech Creativity

    by Howard Tullman

    At 2:00pm to 2:45pm, Friday 22nd June

  • Women Visionaries: Generating a Culture of Innovation

    by Maya Leibman, JoryDJ and Tracy Schmidt

    American Airlines CIO, Maya Leibman, and Co-founder of Blogher, Jory des Jardins, will sit down for a fireside chat on innovations in startup and corporate technology and culture. Also, Maya and Jory will discuss ways on how they use their work to help their communities. Moderated by: Tracy Schmidt, Crain's Social Media Group.

    At 2:00pm to 2:45pm, Friday 22nd June

  • Clean Architecture

    by Uncle Bob Martin

    The last decade has been dominated by the web, and the architectures that the web had enforced upon us through various frameworks. Are these architectures the right ones for us to be using? Or are they harming us? It turns out that different choices in architecture have a profound effect on the performance and efficiency of the development team. The wrong architecture can slow a team down by a factor of 2 or more. What are the principles of clean architecture, and what are the processes by which it can be attained? In this talk, Uncle Bob will dive deep into the topic of clean architecture to provide a glimpse of where we could be, as opposed to where we are.

    At 3:00pm to 3:45pm, Friday 22nd June

  • Technology Magic: What You'll Learn when Developing

    by Tyler Spalding

    Bringing your vision to life is not easy. Hear the story of what it took to turn a good idea into technology magic, and learn what you will actually encounter on the path to building your own new technology.

    At 3:00pm to 3:45pm, Friday 22nd June

  • The Travel Evolution and Revolution

    by Rosemarie Andolino, Don Welsh, Barney Harford, Wailin Wong and Brittany Laughlin

    The Travel Evolution and Revolution: How digital technologies will change the way travelers plan, transport and experience
    21st century travelers are planning and interacting with their day trips and their extended vacations in unprecedented ways. Travel is not just a destination: it is an array of options, attractions and activities. Innovations in digital technologies and online applications are plugging the traveler into his trip before, during and after each journey. How are digital technologies, flight and hotel search portals, social media and social networking applications, and mobile apps redefining the experience of traveling? What makes the travel consumer unique and ahead of the curve in expecting a complete digital travel experience?

    At 3:00pm to 3:45pm, Friday 22nd June

  • Using Social Media & the Next Generation of Warfare

    by Brian Roehrkasse

    With the next generation of warfare taking on the face of a video gamer in the States vs. a camouflage-painted soldier in the battlefield, it’s increasingly important for a defense company like BAE Systems to communicate with its customers and employees in the digital space. It means recruiting young talent via Twitter and Facebook and attracting employees that would take their tech talent to traditionally-digital companies to defense related professions.

    At 3:00pm to 3:45pm, Friday 22nd June

  • Voices of Influence: Why Activism in Business Matters

    by Katherine M. Gordon, Veronica Arreola, Michele Price, Melissa Pierce, Molly Cantrell-Kraig and Jill Salzman

    VOICES OF INFLUENCE: From Branding To Relationship-Building, Why Your Activism in Business Matters
    Learn how to become a smart brand that gets its consumers. Find out how to create a frictionless model for non-profits. Connect with influencers in your niche. Become an activist for your customers and clients. Hear from authors and speakers Jill Salzman, Katherine McCaw Gordon, Catherine Altman Morgan, Michele Price, Molly Cantrell-Kraig, Veronica Arreola and Melissa Pierce on what it takes to become a voice of influence.

    At 3:00pm to 3:45pm, Friday 22nd June

  • Creating a More Transparent Public Sector

    by Chad Pry, Virginia Carlson, Brett Goldstein, Paul Baker and Alex Bronstein-Moffly

    How Technology is Creating a More Transparent Public Sector
    In this new age of big data, one of the biggest users is the government. This panel will discuss the data that governments collect and the benefits and consequences, including allowing it to be public. Key talking points include: What type of data the government collects and how? Why do they collect it? What is it being used for? Is government data available to the public? Should it be?

    At 4:00pm to 4:45pm, Friday 22nd June

  • Hootsuite CEO Ryan Holmes on Social Media Impact

    by Ryan Holmes

    How Social Media Changes People's Lives
    The most prolific medium of communication now has billions of people participating daily in global conversations that range from politics to lunch. With this torrent of information coming in real-time, how can you filter through it? What's happening right now that is important? How do you effectively engage in this sphere? HootSuite's unique position in the middle of the social media torrent has presented a birds-eye view into some unique and often disastrous or dangerous situations. We have seen some of the best and most brutal tactics used on the front-lines of social networks. Ryan Holmes connects these fundamental realities with ways in which you can attain the outcomes you desire and understand the benefits you actually gain from your social efforts.

    At 4:00pm to 4:45pm, Friday 22nd June

  • Social Media Marketing Made Simple

    by Steve Robinson, Sima Dahl, Thomas Johnson and Narni Ilagan Yoder

    Every business needs customers in order to survive-- whether it's consumers or other businesses. The traditional issue of awareness is still of key importance-- how will you get new customers if they've never heard of you, or worse, had a poor experience? But, today's advertising world is more confusing than ever. Where should you spend your budget? With social media, is your time more important than even having a budget? At the end of the day, how do you measure effectiveness and attribution? In this session, panelists will highlight the challenge and relevant case studies in success. They will share how a traditional media company has transformed itself into a digital-first powerhouse in part by leveraging the best in marketing thought-leadership.

    At 4:00pm to 4:45pm, Friday 22nd June

  • Technology Impacts on Education Improvement

    by Karan Goel, Ashish Rangnekar, Sue and David Vinca

    Join this panel of experts on the empowering impact of technology on education. Technology has enabled the education system to create specialized learning experiences, ease the student load process, or teach through social media. Join these panelists to see what devices, apps, and strategies have improved the education system. Learn what benefits users have gained and how quickly they’ve adopted these new technologies.

    At 4:00pm to 4:45pm, Friday 22nd June

Saturday 23rd June 2012

  • Does Pair Programming Have to Suck?

    by Angela Harms

    On some teams pairing is the norm; developers enjoy the collaboration & they experience enhanced productivity. Others, though, work on teams where pairing is shunned, avoided, or just faked. Why do some craftsmen thrive with pairing while others want nothing to do with it? Why does coach- enforced pairing turn into something dry, distracted, imbalanced & ineffective? Effective pairing can increase creativity, energy, speed & quality. What factors make that possible? Learn how to take action on your team to put an end to soul-sucking, miserable, fake pair programming, and begin teaching your team to collaborate effectively on code.

    At 9:30am to 10:15am, Saturday 23rd June

  • New Ruby on Rails - a perspective on our journey

    by Jordan Dalton, Tom Brown, Kelsey Mok, Arvin Dang, Bryon Finke and Peter Jabbour

    This panel will give a non computer science view of our journey understanding both ruby, rails, and ruby on rails. The majority of our panel was completely new to coding and we will give our views on what worked best for each of us and how we understood the different parts of coding. Also, we will discuss how each of us are utilizing ruby on rails in our current professions and how we will use it in the future.

    At 9:30am to 10:15am, Saturday 23rd June

  • Visualization and Communication

    by Ross Perez

    How the "New" Science of Visualization is Improving Communication
    Visual analytics has long been an appealing but esoteric science which seemed better suited for research than business. But today, visual analytics is spreading beyond the research department to the general business population and even journalists, helping everyday people gain insight into data in order to solve unexpected problems and challenges. Visual analytics is changing the way people interact with data and the way business intelligence is defined in organizations. In this presentation, we will share real-world examples of how everyday people can and are using visual analytics to solve some of business and society's most challenging issues. We'll also share his vision for the future of visual analytics and identify what's needed to bring visual analytics to the forefront of mainstream data analysis and communication.

    At 9:30am to 10:15am, Saturday 23rd June