Sessions at The Next Web 2012 on Friday 27th April TNW2012

Airbnb co-founder Joe Gebbia shares his view on the newest and one of the hottest online trends: The Sharing Economy

Robin, Folloyu, DeadSocial, SellAnApp and 1 Wild Card will launch their new services and products in fast 5 minute presentations followed by a 5 minute feedback and questions session by the jury, lead by Amazon CTO Werner Vogels. The Startup Rally is in partnership with Microsoft BizSpark.

The trends we are witnessing in the current digital and branding world are already signposts for the future. With the fast development of technology and changing sociological and commercial landscapes, the future is hard to predict but easier to see where things are heading. The way people use technology and the impact on every industry vertical, presents a number of likely future trends that can help today's thinking.

Chad Hurley will be interviewed by Robin Wauters.

Designing elegant mobile interfaces requires more than intuition and an understanding of your user’s needs. By walking through successful and rejected designs, you’ll learn what to do—and more importantly, what not to do—when creating the interface for your next top-grossing app.

Join Robert Scoble, Martin Bryant (TNW), Ben Rooney (WSJ) who will share how you can pitch and contact journalists best.

In the green room the Jury just selected the best presentation of the third session of the Startup Rally. The winner gets to present on this stage as well.

Between, Six3, Hojoki, Nuji and Shelby.tv will launch their new services and products in fast 5 minute presentations followed by a 5 minute feedback and questions session by the jury, lead by Amazon CTO Werner Vogels. The Startup Rally is in partnership with Microsoft BizSpark.

The Squeeze: Lessons from the US About Internet Access

This will be a very big-picture perspective, ultimately looking at the formation of collective intelligence and the global brain, along the way examining the coming transformation of work, business and society as well as current emerging business models. Basically a useful lens to look at the future of humanity, with many specific and current insights for entrepreneurs and managers.

...And How To Not Mess It Up When You Do. Dyn Chief Revenue Officer Kyle York has seen and done it all when it comes to sales and revenue generation. Now he shares his secrets on the tipping point of when to hire your first salesperson and how to avoid disaster when you do.

The Business of Fun: How Gamification Will Change Your Organization and the future of gamification

Frank has founded over 10 companies, have seen 300+ million users on his products, raised capital from the top VCs - but he also knows how it feels to lose everything and face bankruptcy. In this talk he is reflecting the current technology challenges and opportunities in our industry.

In the green room the Jury just selected the best presentation of the third session of the Startup Rally. The winner gets to present on this stage as well.

We are all high tech experts in a marketplace rich in high technology, but it isn’t technology that makes the difference between spectacular success and ignominious failure. The real secret is a human one: It’s understanding the nature of human desire and finding a way to generate it in your employees, your customers, and your users. If people desire your website, app, product, or service, you command their time and attention, the currency of the digital age.

Which startup goes home with the Jury prize, who has the best business model, what is the most promising app. It's time to announce the winners