Sessions at The Next Web 2012 about Attention

Thursday 26th April 2012

• Beyond Attention: Emotion

  by Brian Wong

  Brian will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers and speak about mobile gaming and the power of the Aha! (achievement and winning) moment.

  • Attention

  At 3:15pm to 3:35pm, Thursday 26th April

  In Green Room, Westergasfabriek

  Coverage video

Friday 27th April 2012

• Desire

  by Alan Cooper

  We are all high tech experts in a marketplace rich in high technology, but it isn’t technology that makes the difference between spectacular success and ignominious failure. The real secret is a human one: It’s understanding the nature of human desire and finding a way to generate it in your employees, your customers, and your users. If people desire your website, app, product, or service, you command their time and attention, the currency of the digital age.

  • Attention

  At 4:35pm to 5:05pm, Friday 27th April

  In Blue Room, Westergasfabriek

  Coverage video