Sessions at The Next Web 2012 about Social Media

Wednesday 25th April 2012

• Social Media Olympics

  by Alex Huot

  The upcoming London 2012 Olympic games will be the first Olympics where we can really see the power and problems of social media. What can we expect and how is the IOC dealing with this phenomena?

  • London Olympics
  • Social Media

  At 3:45pm to 4:00pm, Wednesday 25th April

  Coverage video

• Are all businesses going social?

  by Andrew Keen

  In this keynote Andrew Keen, author of Digital Vertigo will shed his light on what social media means for business and answer the question if all businesses will go social...

  • Social Media

  At 5:30pm to 5:45pm, Wednesday 25th April

  Coverage video

• Corporate communication in a social media world

  by Herbert Heitmann

  How do the largest corporations in the world handle communications in the Social Media era? Hear it first hand from Dr Ing Herbert Heitmann, Executive Vice President of External Communications at Royal Dutch Shell.

  • Social Media

  At 5:45pm to 6:00pm, Wednesday 25th April

  Coverage video

Thursday 26th April 2012

• Digital Vertigo

  by Andrew Keen

  Andrew Keen's new book Digital Vertigo is hitting the stores this June and the early responses are quite amazing: Nicholas Carr noted that he "found the off switch for Silicon Valley's reality distortion field". Andrew will share his light on social media and how we use and perceive it and it's not all that pretty...

  • Social Media

  At 11:05am to 11:35am, Thursday 26th April

  In Blue Room, Westergasfabriek

• Social Media Olympics

  by Alex Huot

  The upcoming London 2012 Olympic games will be the first Olympics where we can really see the power and problems of social media. What can we expect and how is the IOC dealing with this phenomena?

  • London Olympics
  • Social Media

  At 1:40pm to 2:10pm, Thursday 26th April

  In Blue Room, Westergasfabriek

  Coverage video