by Brian Wong
Brian will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers and speak about mobile gaming and the power of the Aha! (achievement and winning) moment.
APIs are no longer a technical nice-to-have. Now APIs are a necessary business tool for startups to scale, much as Twitter and Facebook used theirs to reach more users. Your company wants to be on any new platform, but probably doesn't have a team that knows every last device. An API can help external development teams to bring your product to that new tablet, smart phone or TV. APIs can also speed up business development, even between startups and larger companies. With an API, partnerships become easier.
by Dave Wiskus
Designing elegant mobile interfaces requires more than intuition and an understanding of your user’s needs. By walking through successful and rejected designs, you’ll learn what to do—and more importantly, what not to do—when creating the interface for your next top-grossing app.
Join Robert Scoble, Martin Bryant (TNW), Ben Rooney (WSJ) who will share how you can pitch and contact journalists best.
by Kyle York
...And How To Not Mess It Up When You Do. Dyn Chief Revenue Officer Kyle York has seen and done it all when it comes to sales and revenue generation. Now he shares his secrets on the tipping point of when to hire your first salesperson and how to avoid disaster when you do.
by Frank Thelen
Frank has founded over 10 companies, have seen 300+ million users on his products, raised capital from the top VCs - but he also knows how it feels to lose everything and face bankruptcy. In this talk he is reflecting the current technology challenges and opportunities in our industry.
25th–27th April 2012