Sessions at The Next Web 2012 with video in Green Room

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Thursday 26th April 2012

  • Beyond Attention: Emotion

    by Brian Wong

    Brian will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers and speak about mobile gaming and the power of the Aha! (achievement and winning) moment.

    At 3:15pm to 3:35pm, Thursday 26th April

    In Green Room, Westergasfabriek

    Coverage video

  • The New API: Apps, Partners, Income

    by Adam DuVander

    APIs are no longer a technical nice-to-have. Now APIs are a necessary business tool for startups to scale, much as Twitter and Facebook used theirs to reach more users. Your company wants to be on any new platform, but probably doesn't have a team that knows every last device. An API can help external development teams to bring your product to that new tablet, smart phone or TV. APIs can also speed up business development, even between startups and larger companies. With an API, partnerships become easier.

    At 3:35pm to 3:55pm, Thursday 26th April

    In Green Room, Westergasfabriek

Friday 27th April 2012

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