by Brian Wong
Brian will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers and speak about mobile gaming and the power of the Aha! (achievement and winning) moment.
by Alan Cooper
We are all high tech experts in a marketplace rich in high technology, but it isn’t technology that makes the difference between spectacular success and ignominious failure. The real secret is a human one: It’s understanding the nature of human desire and finding a way to generate it in your employees, your customers, and your users. If people desire your website, app, product, or service, you command their time and attention, the currency of the digital age.
25th–27th April 2012