A session at The Next Web 2012

Friday 27th April, 2012

4:35pm to 5:05pm (AMT)

We are all high tech experts in a marketplace rich in high technology, but it isn’t technology that makes the difference between spectacular success and ignominious failure. The real secret is a human one: It’s understanding the nature of human desire and finding a way to generate it in your employees, your customers, and your users. If people desire your website, app, product, or service, you command their time and attention, the currency of the digital age.

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Alan Cooper

CEO Cooper

Next session in Blue Room

5:05pm TNW Startup Rally award ceremony

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Time 4:35pm5:05pm AMT

Date Fri 27th April 2012


Blue Room, Westergasfabriek

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Books by speaker

  • The Inmates Are Running the Asylum
  • About Face 2.0

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