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You no longer have control over what your content looks like. Aggregators like Instapaper, Readablility, and Flipboard give users the power to read content when, where, and how they like. So we need to start focusing on the purpose and meaning of the content, rather than its layout in the page. To reach your audience in a meaningful way, you need to know how to plan for mobile content.
Who in your organisation gets to make the big decisions about your website? Multiple departments trying to control what goes on the site and conflicting ideas about the site’s purpose are a common recipe for heartache, frustration, wasted opportunities, and worst of all, a confusing digital presence.
3rd–4th May 2012