The future of the web is about self-service: helping people serve themselves quickly and easily. Your web career—your future—is about understanding how to create quality service-focused websites. This masterclass will help you do that.
by Martin Belam
How can we apply the principles of information architecture (IA) in a world of proliferating mobile devices, “responsive design”, and “mobile first” projects?
You no longer have control over what your content looks like. Aggregators like Instapaper, Readablility, and Flipboard give users the power to read content when, where, and how they like. So we need to start focusing on the purpose and meaning of the content, rather than its layout in the page. To reach your audience in a meaningful way, you need to know how to plan for mobile content.
Who in your organisation gets to make the big decisions about your website? Multiple departments trying to control what goes on the site and conflicting ideas about the site’s purpose are a common recipe for heartache, frustration, wasted opportunities, and worst of all, a confusing digital presence.
3rd–4th May 2012