Advocate, Adapt, Align: Using Content Strategy to Change Your Organisation

Full-day workshop with Sara Wachter-Boettcher, Jonathan Kahn & Kate Kenyon

21 September 2012 from 9am to 5pm

The web has shifted business forever, and organisations are struggling to keep up. From learning how to listen to customers to adapting for mobile to collaborating across departments on a coherent digital presence, we’re faced with all kinds of new challenges. You’re a web professional who gets this, but your organisation (or your client) is still stuck, wasting time on inter-departmental squabbling or convincing a management team who’s terrified of change. If that sounds familiar, this workshop is for you.

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Coverage of Advocate, Adapt, Align: Using Content Strategy to Change Your Organisation

3 sessions

7 known attendees

  • Rupert Bowater
  • Jonathan Kahn
  • Sara Wachter-Boettcher
  • Nieves González
  • Kate Kenyon
  • Together London
  • richard lomax

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  • Jill Lin
  • Julianne Bowman
  • Irene Walker
  • Calliope Muse
  • Kevin Gibbons
  • Talis Aspire
  • Angus Edwardson
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  • Richard Wendon

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  • Content Marketing Strategies for Professionals

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