Building Local & Global Communities around Your Brand, Business, and Properties

A session at TOC New York 2012

Monday 13th February, 2012

1:30pm to 3:00pm (EST)

This workshop is for publishers and other content creators concerned with expanding their customer base. Community building experts Sam Missingham (the Bookseller), Julia von dem Knesebeck (Bilandia), Guinevere de la Mare (Chronicle Books), and Bethanne Patrick (aka The BookMaven) will share strategies and tactics for building a multi-platform, integrated social media marketing program that plays on the strengths of all the players in the publishing ecosystem: author/publisher/traditional media/ AND the bookbuying (bookreading) consumer themselves – in reaching out and building relationships AND sales.

About the speakers

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Sam Missingham

Think my job title should be literary hostess. Co-founder of @thefuturebook & jack-of-all @thebookseller. Radio wife @litopia on the #nakedbook show bio from Twitter

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guinevere de la mare

Community manager @ChronicleBooks, dreamer, mother, writer, design junkie, beach bum, kama’aina in ‘frisco bio from Twitter

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Bethanne Patrick

The artist formerly known as @TheBookMaven. bio from Twitter

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Julia von dem Knesebeck

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When

Time 1:30pm3:00pm EST

Date Mon 13th February 2012

Short URL

lanyrd.com/smxcr

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