Monday 13th February, 2012
1:30pm to 3:00pm
This workshop is for publishers and other content creators concerned with expanding their customer base. Community building experts Sam Missingham (the Bookseller), Julia von dem Knesebeck (Bilandia), Guinevere de la Mare (Chronicle Books), and Bethanne Patrick (aka The BookMaven) will share strategies and tactics for building a multi-platform, integrated social media marketing program that plays on the strengths of all the players in the publishing ecosystem: author/publisher/traditional media/ AND the bookbuying (bookreading) consumer themselves – in reaching out and building relationships AND sales.
Think my job title should be literary hostess. Co-founder of @thefuturebook & jack-of-all @thebookseller. Radio wife @litopia on the #nakedbook show bio from Twitter
Community manager @ChronicleBooks, dreamer, mother, writer, design junkie, beach bum, kama’aina in ‘frisco bio from Twitter
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