Case Study: A Collaborative Approach To Digital Content Distribution

A session at TOC New York 2012

  • Martin Klopstock
  • Rodney Elder
  • Marcus Woodburn

Tuesday 14th February, 2012

10:45am to 11:35am (EST)

Real life case study of modern publisher Kogan Page, and how they have used complimentary third-party services of Ingram Content Group and VirtuSales to effectively publish, promote and sell books. In this session, hear from industry leaders about the collaborative and innovative approach that has enabled Kogan Page to take a book from concept to consumer, including production management, metadata management and e-book distribution to a comprehensive global market.

About the speakers

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Martin Klopstock

Kogan Page Ltd

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Rodney Elder

Virtusales Publishing Solutions

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Marcus Woodburn

Ingram Content Group

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When

Time 10:45am11:35am EST

Date Tue 14th February 2012

Short URL

lanyrd.com/smxdy

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