Case Study: A Collaborative Approach To Digital Content Distribution

Real life case study of modern publisher Kogan Page, and how they have used complimentary third-party services of Ingram Content Group and VirtuSales to effectively publish, promote and sell books. In this session, hear from industry leaders about the collaborative and innovative approach that has enabled Kogan Page to take a book from concept to consumer, including production management, metadata management and e-book distribution to a comprehensive global market.