All publishers have legacy print products that could be made into viable new products in the digital marketplace. Opportunities are lost because great content is trapped in files that are unsuitable for digital publishing. How hard is it to go from print to digital? How do you go about converting old files? What if you can’t even find all the files? How can you apply the structure and formatting you need for a digital product? How do you deal with complex layouts? What color issues may arise? What about rights and permissions for fonts and artwork? How can you enrich old assets with new media and interactivity? How can you deal with all this in an efficient, cost-effective manner? This session will seek to answer each of these questions.
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