Tuesday 14th February, 2012
11:35am to 12:20pm
Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking these days. Questions around enhanced content, monetization/licensing opportunities, and new media opportunities with bloggers all have prompted great rethinking of the processes by which cookbooks come to market. But what does that mean for traditional workflows? And do content creation methods change when user-generated content is becoming more prevalent every day?
This panel is meant to explore some of these issues in depth, by looking at what publishers are trying to do today and in the future. What are some of the upcoming content monetization channels? How can publishers become more flexible in their approach to content, both in-print and online? And where do publishers, authors and other cookbook constituents fit in the conversation happening online with consumers?
The idea of the “cookbook” is changing rapidly and will only continue to do so. The purpose of this panel is to explore what the future of this niche industry is and how it will evolve over time, realizing that our idea of a cookbook today may just mean recipe content in all of its forms tomorrow.
Associate Publisher at The Harvard Common Press, foodie, reader, and lover of all things digital bio from Twitter
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