Scaling Content Development Through Automation

The fundamental challenge with all publishing models is they are not very scalable. Writing content has been viewed as a singular event that is performed by a single person. In order to grow the amount of content a publisher creates, they have to pay more people to create it.

Now it is possible for software to change that. Robbie Allen’s company, Automated Insights, has done this to great effect by creating over 100,000 articles covering College Basketball, College Football, NBA, MLB, NFL in a 10 month period with just 10 people. They are now branching out beyond sports into finance, real-estate and government.

Our other speaker for this session, Kristian Hammond, is the driving technical force behind Narrative Science’s authoring engine. Kristian will present how this new company is dramatically changing how news content is being created both from data and social media and how publishers can take advantage of this trend.

The session will be moderated by TOC chair Joe Wikert and we look forward to plenty of audience participation in the discussion.