Wednesday 15th February, 2012
9:20am to 10:05am
As anyone who has attended a publishing or development conference in the last few years will tell you, DISCOVERY is the one word which is repeated over-and-over. But until this point, we have been thinking about Discovery in one way only: “How will consumers discover [and purchase] my book/app/website, and how can I influence that?” In this session we will move beyond the buzzword of “discoverability” toward a deeper examination of what true discovery means for key stakeholders—publishers, authors, readers, content partners, and how this insight can transform our entire approach to the future publishing model.
Founder/CEO of Bookigee.com, a curious omnivore, and an ideacaster about design, consumer psychology, the future of the book, and anything else that amuses. bio from Twitter
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