Beyond "Discovery" - Understanding The True Potential of an Insight-orientated Publishing Environment

A session at TOC New York 2012

Wednesday 15th February, 2012

9:20am to 10:05am (EST)

As anyone who has attended a publishing or development conference in the last few years will tell you, DISCOVERY is the one word which is repeated over-and-over. But until this point, we have been thinking about Discovery in one way only: “How will consumers discover [and purchase] my book/app/website, and how can I influence that?” In this session we will move beyond the buzzword of “discoverability” toward a deeper examination of what true discovery means for key stakeholders—publishers, authors, readers, content partners, and how this insight can transform our entire approach to the future publishing model.

About the speaker

This person is speaking at this event.
Kristen McLean

Founder/CEO of Bookigee.com, a curious omnivore, and an ideacaster about design, consumer psychology, the future of the book, and anything else that amuses. bio from Twitter

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Time 9:20am10:05am EST

Date Wed 15th February 2012

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