Sessions at TSE: The Special Event 2012 on Friday 27th January

Session #SM17
Date/VenueFriday, 01/27/2012 9:00AM -10:30AM , Room 5
DescriptionDescription: Are you dropping the ball when it comes to your company’s marketing strategy? Our professionals will teach you how to employ the latest trends in the marketing game to hit a home run for your business. Marketing means so much more than standing in the outfield in today’s special events world. Without the right equipment and experience, marketing yourself and your company can be overwhelming. Learn from seven event marketing experts in this interactive session in which our experts will take a seat beside you to answer your questions and provide their insight into the industry. These marketing gurus have seen it all, been through it all, and are on the cutting edge of all the trends this industry experiences day after day. From Twitter to blogging to the simple construction of your marketing plan, these seven professionals will teach you how to improve your batting average, score more clients, and slide into home.
Speaker(s)Speaker(s):
Michelle Bergstein-Fontanez, Director of Marketing, Exhilarate Events/BeatCreative
Elizabeth Beskin, , 5th Avenue Digital
Kevin Dana, Director of Marketing and Product Development, Cort Tradeshow & Event Furnishings
Lindsay Fultz, CEO/President - Marketing Director, Middle Child New Media - Vivoli Cafe Franchises
Ruud Janssen, Managing Director, ©TNOC | The New Objective Collective
Jose Ramirez, Marketing Director, Backdrops Beautiful
Debra Roth, Director of Design & Creative Events, Pink Powered by Moss
Beth Weinstein, CEO & Creative Director, WTG
Track(s)Track(s):
Sales & Marketing
Session TypeSession Type:
Interactive
Ability LevelAbility Level: Intermediate
Learning ObjectivesLearning Objectives*

List four objectives:
(What knowledge, skills, or tools will attendees gain? Example: 1., 2., 3., 4.,)
: 1. How to create an effective marketing plan for your company. 2. How to utilize social media, like Twitter, blogging, and/or video in your marketing scheme. 3. How to develop event proposals that upsell your services 4. How to incorporate branding to sell your message and how to get the most out of trade shows through marketing
MethodologyMethodology: A panel of seven marketing professionals will share wisdom in each of their venues of experience with a question-and-answer session to get the audience to actively engage with our experts. Each expert will sit at a table so that attendees can visit with the expert of their choice, learning more about each person’s specific base of expertise. Guests are free to visit with as many of our event professionals as they like during the session.