Marketing All-Stars – Get In the Marketing Game

A session at TSE: The Special Event 2012

Friday 27th January, 2012

9:00am to 10:30am (EST)

Session #SM17
Date/VenueFriday, 01/27/2012 9:00AM -10:30AM , Room 5
DescriptionDescription: Are you dropping the ball when it comes to your company’s marketing strategy? Our professionals will teach you how to employ the latest trends in the marketing game to hit a home run for your business. Marketing means so much more than standing in the outfield in today’s special events world. Without the right equipment and experience, marketing yourself and your company can be overwhelming. Learn from seven event marketing experts in this interactive session in which our experts will take a seat beside you to answer your questions and provide their insight into the industry. These marketing gurus have seen it all, been through it all, and are on the cutting edge of all the trends this industry experiences day after day. From Twitter to blogging to the simple construction of your marketing plan, these seven professionals will teach you how to improve your batting average, score more clients, and slide into home.
Michelle Bergstein-Fontanez, Director of Marketing, Exhilarate Events/BeatCreative
Elizabeth Beskin, , 5th Avenue Digital
Kevin Dana, Director of Marketing and Product Development, Cort Tradeshow & Event Furnishings
Lindsay Fultz, CEO/President - Marketing Director, Middle Child New Media - Vivoli Cafe Franchises
Ruud Janssen, Managing Director, ©TNOC | The New Objective Collective
Jose Ramirez, Marketing Director, Backdrops Beautiful
Debra Roth, Director of Design & Creative Events, Pink Powered by Moss
Beth Weinstein, CEO & Creative Director, WTG
Sales & Marketing
Session TypeSession Type:
Ability LevelAbility Level: Intermediate
Learning ObjectivesLearning Objectives*

List four objectives:
(What knowledge, skills, or tools will attendees gain? Example: 1., 2., 3., 4.,)
: 1. How to create an effective marketing plan for your company. 2. How to utilize social media, like Twitter, blogging, and/or video in your marketing scheme. 3. How to develop event proposals that upsell your services 4. How to incorporate branding to sell your message and how to get the most out of trade shows through marketing
MethodologyMethodology: A panel of seven marketing professionals will share wisdom in each of their venues of experience with a question-and-answer session to get the audience to actively engage with our experts. Each expert will sit at a table so that attendees can visit with the expert of their choice, learning more about each person’s specific base of expertise. Guests are free to visit with as many of our event professionals as they like during the session.

About the speakers

This person is speaking at this event.
Lindsay Fultz

OCD Middle Child & Female Benjamin Button. Troublemaker, athlete, shape shifter, addict of many things. ♥ pillow forts. Named SM Rising Star in Events Industry bio from Twitter

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Elizabeth Beskin

Entrepreneur in Photography field. Love small biz and how social media can help! other biz-@albumboutique and @ultimateEngage bio from Twitter

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Michelle Bergstein

Marketing, Social Media & Get you Attention Expert- strategy & implementation especially designed for meetings & events industry #MPI member & Mom of 2 youngins bio from Twitter

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Pink Deb Roth

Creative Force behind Pink Inc. • Event Design • Tension Fabric Structures • Events • Exhibits • Environments • Experiences bio from Twitter

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Kevin Dana

Director of Marketing, CORT Trade Show & Event Furnishings bio from Twitter

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Jose David Ramirez

Dir of Sales & Marketing @BackdropsBeauti, passionate about SM, Marketing, Tech, House Music, Travel, Cooking & spending time w/Friends & Family (aka kOOkiE) bio from Twitter

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Ruud Janssen

Founder | TNOC http://www.tnoc.ch | co-founder | Event Design Collective http://www.eventmodelgeneration.com | http://www.EventCanvas.org

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Time 9:00am10:30am EST

Date Fri 27th January 2012

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Books by speaker

  • EVENT DESIGN Handbook
  • The Tweeting Meeting (Volume 1)

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