Best Practice in Mobile App Development and Marketing

A session at LONDON Startup Masterclass: Best Practice in Mobile App Development and Marketing

Wednesday 15th February, 2012

6:00pm to 9:00pm (GMT)

Following the BeMyApp hack weekend we hosted in November 2011, a number of those that took part suggested we run a preparatory event to help future participants make the most of their time over the next such weekend we host.
So, we're doing just that! This Masterclass is open to anyone interested in getting advice on building and marketing great apps from seasoned app developers. If you're thinking of participating in BeMyApp, this event is designed to give you advice and food for thought before you compete over the weekend of 24-26 Feb (more info here: http://www.meetup.com/london-sil...)
We'll start off with an overview of where the market is going and then move on to more detailed case studies to help anyone who is looking to start building mobile apps or wants to get some tips on improving their performance in app stores.
6pm Doors Open
6:15 Prem Gyani, AppCrowd
"What you should be building and how"
Prem will discuss the latest trends in mobile app monetisation and what innovative developers are doing to maximise their future revenues.
7pm Ben Medlock, SwiftKey
"Using apps to take on big business"
App stores provide an unprecedented opportunity for small businesses to deliver software to key decision makers in major organizations, as well as offering an affordable way to gain valuable and independent market feedback. Ben will share the story that led to SwiftKey becoming one of the leading paid Android apps in several markets.
7:45pm TBC
8:30pm Networking
About the speakers
Prem Gyani, Co-Founder, AppCrowd
AppCrowd is a digital publisher and developer with a focus on high quality apps. They're experienced in helping app builders with the design, monetisation best practices, project management, testing, publishing and promotion.
Ben Medlock, CTO, SwiftKey
Dr Ben Medlock is the Co-founder and CTO of SwiftKey, one of the all-time best selling Android apps, and winner of the Mobile Premier Awards best app 2011. Ben's team use cutting edge artificial intelligence and machine learning technologies to enhance text entry on mobile devices.
Ben developed his expertise in this area during eight years of computer science research, culminating in a PhD from the University of Cambridge. He has reviewed for a number of prominent academic journals, and he has multiple publications in ACL, the leading conference for research into applied natural language processing.

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Time 6:00pm9:00pm GMT

Date Wed 15th February 2012

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