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So, you've created great value with your Twilio-powered application. Wonderful. How do you get that into your customers hands... and your hands onto their credit cards? This session walks you through low and high-touch strategies for marketing and selling into businesses small and very, very large.
by Delyn Simons
Developers today must understand the fundamentals of marketing in order to get more users, more revenue, more funding--or even a better job. Marketing is useful. Badly executed marketing, just like poorly written code, can leave lasting scars. In this session, developers will learn how to identify and partner with marketers who "get it." Marketers will learn to address developer painpoints before promising benefits.
16th–18th October 2012