Thursday 18th October, 2012
11:45am to 12:15pm
Developers today must understand the fundamentals of marketing in order to get more users, more revenue, more funding--or even a better job. Marketing is useful. Badly executed marketing, just like poorly written code, can leave lasting scars. In this session, developers will learn how to identify and partner with marketers who "get it." Marketers will learn to address developer painpoints before promising benefits.
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