UCD2012 User-Centred Design Conference

The conference offers opportunities for learning, sharing, networking and socialising with like-minded UCD people.

9 speakers

25 sessions

Day 1 Friday 9th November 2012

• 9:00am Welcome (main room)

• 9:30am “Five users will find 85% of the usability problems” – and other myths about usability testing (Main Room)

  presented by Rolf Molich

• 10:15am Walking the line: The Role of Product Development (Main Room)

• 10:15am AB Testing (Main Room)

  presented by Craig Sullivan

• 11:30am Beyond our shores: UX Research and Design for International Cultures (Main Room)

  presented by Chris Rourke

• 12:00pm Agile UX – a digital agency’s view’ (Main Room)

• 12:30pm User Experience Vs Financial Institutions (Main Room)

• 2:00pm Experience prototyping for service design (Main Room)

• 2:30pm UCD Case Study (Main Room)

• 2:40pm How to do user research at a start-up (Main Room)

• 3:05pm Uncomfortable Interactions (Main Room)

• 4:00pm Self-service health care (Main Room)

• 4:30pm Keynote TBA (Main Room)

  presented by Miles Rochford

• 6:00pm Social Event

Day 2 Saturday 10th November 2012

• 9:30am If UCD is so great, why are more systems not perfect? (Main Room)

  presented by Tom Stewart

• 9:30am How the British web accessibility standards BS8878 align accessibility with UCD

  presented by Jonathan Hassell

• 10:15am AB Testing (Main Room)

• 11:30am Co-design to generate innovative ideas (Main Room)

• 12:00pm To Measure or Not to Measure: A Conundrum in UX? (Main Room)

• 12:30pm Using visual thinking and illustration as part of a user centred innovation process (Main Room)

• 2:00pm Portfolio Management and UX: Choosing the Right Process for the Right Problem (Main Room)

• 2:30pm Snakes and ladders: Trust and motivation in online gaming (Main Room)

• 3:00pm Power to the People : Designing for Social Change (Main Room)

• 4:00pm User centred design within investment banking and wealth management (Main Room)

  presented by Karl Smith

• 4:30pm “Fuel Gauges for Behaviour Change” (Main Room)

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