55 million tablet devices were shipped in 2011, and the forecast is that perhaps 90 million will be shipped in 2012. These devices have transformed the market for mobile access to web and intranet information. Increasingly it is recognised that a mobile strategy has to focus on integrated information access across smart-phones, tablets and pcs, with delivery to internet TV on the near horizon. It is not just about adapting content for different screen formats but taking into account issues such as the lack of multi-tasking on tablets and supporting the bring-your-own-device (BYOD) policy that is now emerging as the preferred option.
Among the subjects to be covered will be
•An overview of mobile technology and future developments
•The lessons from early adopters
•Bringing smart-phones, tablets and pcs together
•Governance and information security
•Good practice in user interface design
•Making the business case for investment in mobile applications
•Sources of information on mobile applications and technologies
The course will be a mixture of presentations and group work to enable delegates to develop a strategy framework for use in their own organisation.
3rd May 2012