Understanding Online Retail

In stark contrast to the doom and gloom of the bricks and mortar retail industry, online retail in Australia is thriving right now. With off the shelf content management systems and shopping carts readily available and product suppliers realising online stores can be very effective sales funnels, starting an e-commerce store is now easier than ever.

In this 90 minute class, we will provide an overview of the online retail industry and the process of setting up and growing a successful online store. The class will cover:
- An overview of the online retail economy
- Tips for planning your strategy
- A design and development overview
- Methods for sourcing stock
- Guidelines for stock and delivery management
- Tips of marketing and user acquisition
- Overview of community management and CRM
Justus Wilde is the Founder and Managing Director of Amblique- Australia's largest full service eCommerce consultancy. Heading up the strategy team Justus helps his clients build successful multi-channel businesses. In his time at Amblique, Justus has been involved in delivering over 400 projects for many leading Australian retailers including Specialty Fashion Group, Supré, Forever New, Bardot, Wanted Shoes and Matt Blatt. Justus has a strong background in digital marketing, ecommerce data & analytics, internet related software engineering and business analysis. SmartCompany named Justus in the Hot30 Under30 Entrepreneur list for 2010 and 2011.