by Amy Schade and Raluca Budiu
How do we create a satisfactory user experience when limited to a small device?
This seminar is based on expert reviews, as well as international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices. We also report on the latest findings from articles published in prestigious journals and conferences.
Our user research included smartphones, touchphones, as well as feature phones from several different vendors. The seminar will discuss the issues in designing for this range of devices, with a focus on smartphones and touchphones, since research indicates that these are the primary devices used for mobile Internet access.
In this seminar we target basic mobile usability principles that go beyond any specific phone model.
by Raluca Budiu
What makes a good application? A new, cool interface? Ease of use? Responding to users’ needs? Why do some applications become part of the everyday life of their users, while others are downloaded and never used?
This seminar addresses these questions. In discussing the secrets of a successful iPhone, iPad, or Android app, we use data from our own ethnographic and user-research studies, and from expert reviews. This seminar complements our seminar Mobile User Experience 1, which is focused on basic mobile usability principles that are valid on all platforms. In this seminar we will use examples from existing iPhone, iPad, and Android apps and will focus on the challenges that are specific to designing native apps for touchscreen devices. Although we do discuss nonconventional app interfaces, this seminar is not intended for game developers.
Which of the 1,549 documented Web usability guidelines are most important? This tutorial focuses on the key insights into people’s website behavior and on the resulting top guidelines for making your website easier and more enjoyable to use.
Understanding these general principles will help you think through design problems, analyze usability challenges specific to your own project, and make the correct trade-offs when you have conflicting considerations.
This course distills the findings from our testing of 831 websites with 2,744 users in 16 countries across four continents, including usability tests, field studies, and eyetracking research.
25th–29th June 2012