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Companies presenting themselves with a casual voice is all the rage, but deep engagement with the customers you want requires one more step forward. You have to break beyond the corporate instinct of avoiding risk and instead take a stand.
by Dan Rubin
It’s clear now more than ever that building for the web, mobile, and other devices is akin to product design, not graphic design: Everyone involved is a member of a design team; our roles are design-centric regardless of our title.