Friday 24th August, 2012
10:00am to 10:30am
How does a multi-billion dollar company begin to redefine the experience of commercial air travel and bring back the magic of flying? Heidi will bring you inside the collaborative relationship between The Boeing Company and Teague, their design partner of over 60 years, as they ventured to determine the needs and desires of passengers. She will describe the experience strategies, processes and circumstances behind the design of the 787 Dreamliner, the most successful commercial airplane launch in history.
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