Friday 24th August, 2012
3:45pm to 4:15pm
In trying to understand the challenges the UX community has had in clarifying what the “UX profession” is, it occurred to Peter that we’re thinking about this all wrong. Though UX finds its genesis in design disciplines, user experience is not a design activity. In order for user experience to deliver on its potential, we need to reframe it so that it contributes directly to strategy, and, in doing so, drives practices throughout the organization.
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