Cross-Channel Strategy

While the world waits for Web 3.0 and The Singularity, the real action has already begun. It's called the intertwingularity. It's an era at the crossroads of ubiquitous computing and the Internet, a place where information blurs the boundaries between products and services to enable cross-channel, multi-platform, trans-media, physico-digital user experiences.
We buy a Wii to get in shape. We read books and newspapers on Kindles. We unlock car doors with iPhones that double as GPS navigation devices. And, we order online for in-store pickup. Increasingly, people expect to be able to interact with products and services when and where and how they want — and that's not always on your website.

The future of design is everywhere. Customer journeys encompass a growing array of physical and digital touchpoints. In response, user experience practitioners must design for holistic, integrated experiences that bridge multiple platforms, channels, and devices.

In this interactive workshop, Peter will provide specific tools and recommendations for designing for the full experience lifecycle across channels and touchpoints.

Topics covered will include:

Why we must design beyond digital
Major elements of a cross-channel experience
The future of ubiquitous computing and "the Intertwingularity"
Mapping physical, digital, intellectual, and social space
How to apply "IA Thinking" to improve both product and process
Practical methods for designing multiple interaction touchpoints across channels and devices
You will leave the workshop ready to integrate cross-channel strategy and design into your toolkit, ensuring a more holistic and satisfying experience for your users and customers regardless of where they are interacting.