Does your team struggle with developing or prioritizing requirements? Do you have difficulty getting stakeholders to think beyond their organizational silos to consider the end-to-end user experience? Do you sometimes wonder how to connect the dots between your user research and the design in a persuasive way?
If so, scenarios may be just the tool for you. Like use cases and agile user stories, scenarios describe sequential interaction. Unlike those other tools, though, scenarios rely on the generative and persuasive power of storytelling, which is perhaps the most natural creation and communication medium there is.
Based on a deep understanding of what makes your "characters" tick, this workshop will show you how to develop compelling stories, then use those stories to visualize a new experience, from cross-channel interaction down to screen design. Specific topics include how to:
Relate scenarios to use cases and user stories
Decide when to use scenarios during your design process
Develop effective scenarios
Use journey mapping to help you build better scenarios
Generate requirements from scenarios
Use scenarios to group functionality and information
Storyboard coherent flow with scenarios
Use scenarios for detailed design decisions, such as visual hierarchy
Throughout the session, we'll use plenty of examples and hands-on exercises.
Author of Designing for the Digital Age, formerly VP Design @ Cooper, currently providing research, design, coaching and training to various clients. bio from Twitter
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