Well, We've Done All This Research, Now What?

A session at UX Lx: User Experience Lisbon 2012

Thursday 17th May, 2012

3:00pm to 6:30pm (LMT)

One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. We've long heard the lament "Well, we got this report and it just sat there. We didn't know what to do with it." But design research (or ethnography, or user research, or whatever the term du jour may be) has also become standard practice, as opposed to something exceptional or innovative. That means that designers are increasingly involved in using contextual research to inform their design work. Ongoing acceptance of design research has increased the ranks of designers and others who feel comfortable conducting user research. But analysis and synthesis is a more slippery skill set, and we see how easy it is for teams to ignore (more out of frustration than anything malicious) data that doesn't immediately seem actionable. This workshop gives people the tools to take control over synthesis and ideation themselves by breaking it down into a manageable framework and process.

About the speaker

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Steve Portigal

Steve Portigal helps companies think and act strategically when innovating with user insights.

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Time 3:00pm6:30pm LMT

Date Thu 17th May 2012

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Books by speaker

  • Interviewing Users: How to Uncover Compelling Insights

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