Thursday 17th May, 2012
3:00pm to 6:30pm
Ever wondered why you can watch a movie and actually follow up without getting lost? After all, you just got lost for the 100th time in that parking lot.
Ever wondered how you can make any single piece of your strategy, online and offline, contribute to making your users and customers feel at home? Then this workshop is for you.
As the way we make sense of the world is largely dependent on the fact that we are embodied beings, with a physical body of a certain size, I will introduce you to the world of place-making in cross-channel user experience design and pervasive information architectures.
After a brief introduction to introduce the basic concepts of cross-channel UX and pervasive IA, we will work in 30-40 minutes stints, in groups, with plenty of short hands-on exercises to drive the ideas home. Our rough schedule:
Identify where current experiences going across channels fail
Make the point that "being there" is a powerful way for us to make sense of our experiences, to understand, and that this is what translates to the idea of "place".
Bring it home: what does this mean to UX / IA? How can I build a place with information? How can you successfully implement "place" across different channels? What "tools" are necessary?
Install place-making as the core heuristic approach that can lead to better cross-channel UX, and explain, through examples, how it can be deployed successfully.
No computers will be harmed in the course of the workshop: this is strictly a pen and paper learning activity.
information architect, professor, researcher, compulsive reader, pensive writer, piano player, husband & dad. Author of Pervasive IA. President, IAI.
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