Discover and act on insights about people

A session at UX Lx: User Experience Lisbon 2012

Friday 18th May, 2012

9:50am to 10:25am (LMT)

Some of the most effective ways of understanding what customers want or need – going out and talking to them – are surprisingly indirect. Insights produced by these methods impact two facets of innovation: first as information that informs the development of new products and services, and second as catalysts for internal change. Steve discusses methods for exploring both solutions and needs and explores how an understanding of culture (yours and your customers) can drive design and innovation.

About the speaker

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Steve Portigal

Founder of Portigal Consulting. We help companies discover and act on new insights about their customers and themselves.

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When

Time 9:50am10:25am LMT

Date Fri 18th May 2012

Short URL

lanyrd.com/srtkd

Official event site

www.ux-lx.com

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