Journey mapping as insight tool: a healthcare case study

A session at UX Lx: User Experience Lisbon 2012

Friday 18th May, 2012

12:10pm to 12:45pm (LMT)

If you want a team to see the world through users' eyes, there's nothing quite as powerful as involving them in ethnographic field studies. However, teams can still struggle with translating their field experience into product features and design decisions. Journey maps help teams structure and share field data, identify opportunities, and determine what kinds of tools and information to offer and when.

The talk is illustrated with field data and a map of the patient journey through serious illness, based on recent work with PatientsLikeMe.com.

About the speaker

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Kim Goodwin

UX consultant & executive

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Time 12:10pm12:45pm LMT

Date Fri 18th May 2012

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Books by speaker

  • Designing for the Digital Age

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