Friday 18th May, 2012
12:10pm to 12:45pm
If you want a team to see the world through users' eyes, there's nothing quite as powerful as involving them in ethnographic field studies. However, teams can still struggle with translating their field experience into product features and design decisions. Journey maps help teams structure and share field data, identify opportunities, and determine what kinds of tools and information to offer and when.
The talk is illustrated with field data and a map of the patient journey through serious illness, based on recent work with PatientsLikeMe.com.
Author of Designing for the Digital Age, formerly VP Design @ Cooper, currently providing research, design, coaching and training to various clients. bio from Twitter
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