Wednesday 3rd October, 2012
4:10pm to 4:50pm
Telefónica Germany, best known for its consumer brand o2 (www.o2online.de), operate several Web portals for prospects, customers, service agents, and business partners. With 3 million PageViews a day, their Web portals are an integral part of nearly all major business processes.
Performance is a critical factor that directly influences conversion rates and revenue of a Web portal. Thus performance is a major requirement that adds specific effort to the entire Web development process. Telefónica Germany use a variety of tools to ensure and verify that performance requirements are met. In 2012 we rolled out “Real User Monitoring” based on the recent “Navigation Timing API” adding a new aspect to Web page monitoring that no other approach provides.
“Real User Monitoring” takes place right in your users’ browsers – measuring your users’ true experience when accessing your Web pages. This captures all factors, e.g., bandwidth, network latency, hardware, protocol, banners, tracking pixel, mashups, browser extensions – allowing new findings, e.g.,
This session addresses the following questions:
This session reports on the introduction of “Real User Monitoring” at Telefónica Germany. It provides experience and learnings, practical tips, dos and don’ts. Attendees will walk away with a clear unterstanding of “Real User Monitoring” based on the “Navigation Timing API”, its benefits and limitations, and how it can be implemented.
Oliver Ochs is head of software architecture of Holisticon AG (www.holisticon.de), a management and IT consulting company in Hamburg, Germany.
Senior Project Manager, Telefónica Germany
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