Continuously Deploying Culture

A session at Velocity Europe 2012

Thursday 4th October, 2012

1:15pm to 1:55pm (GMT)

There was a time not long ago when Etsy was laden with barriers, silos, broken communication, and noncooperation. Fast forward to today, and Etsy has a culture completely unlike what it used to, but it has only been made possible through continuous improvement, retooling, and collaboration by everyone from top to bottom. The idea of “DevOps” is a good starting point, but in this presentation we’ll talk about how we’ve both succeeded at and struggled with fostering our unique breed of DevOps that permeates beyond engineering to the company at large. We will also touch upon the challenges we will continue to face as Etsy grows and develops.

This talk will focus on the various stages of Etsy’s cultural development starting from the early days in which downtime was acceptable and expected, a lack of metrics-driven monitoring kept everyone in the dark, and in which there was a strong segregation of duties, access, and knowledge between development and operations. We will speak about how Etsy overcame these shortcomings to build a strong engineering culture based on trust, sharing of responsibilities, blamelessness, and visibility into all parts of the application and infrastructure. We will also tell of how we are dealing with the fast pace of cultural change, how we are spreading the engineering culture to non-technical departments, and how we manage to keep everything running smoothly through training and oversight.

About the speakers

This person is speaking at this event.
Patrick McDonnell

Web Operations Engineer at Etsy bio from Twitter

This person is speaking at this event.
Michael Rembetsy

lover of all packets, firewalls, routers, switches, hacker, dad, geek, constantly working on being better at writting code, and I work in ops at @Etsy. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 1:15pm1:55pm GMT

Date Thu 4th October 2012

Short URL


View the schedule


See something wrong?

Report an issue with this session