Wednesday 27th June, 2012
8:55am to 9:15am
Apple’s iPhone SDK has been the largest disruption to software development since the Web, sparking the creation in a few short years of the largest medium for consumer engagement in the world, eclipsing the Web, movies, and even television. While some prophesy that in the coming years mobile apps will be replaced by the web, in today’s reality a number of high profile start-ups are bypassing the web entirely to reach their audience exclusively via apps. Join Ben and Dion as they discuss the role performance plays in the tension between the web vs. apps conversation.
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