VES General Session: The Great 2012 Digital Debate

As we enter 2012 with years of experience in virtual events and meetings for education, collaboration and marketing, what have we learned and what does it mean for the future? This leadership panel will explore both sides of the big issues: What is working today and what isn’t? What is the business model that’s needed to make virtual extensions work for associations? Is self-service working — is it making it easier to launch events, or is it making it easier to launch poor experiences? What will the integrated event of the future look like? How are virtual exhibits working and for whom? What else is working for monetizing virtual programs? Will it be 2D, 3D or simple streaming in the future – does it matter? What’s the ROI on virtual engagements and how do we measure it? What talent is needed in-house versus outsourced? These and many more issues will be hotly debated from the stage and the floor. You don’t want to miss this!

Learner Outcomes:

Decide if virtual exhibits will be a part of your strategy going forward.
Determine the best measurement of success for your virtual engagements.
Prepare for the future of virtual events and environments.