Useful, Usable & Desirable: Designing for People

A session at Pittsburgh Web Design Day 2012

Friday 26th October, 2012

3:10pm to 3:55pm (EST)

“It needs to be easy to use.” We’ve heard this many times before from stakeholders, clients, and colleagues. But how do you go about making a website—or any product or service—easy to use? While there are plenty of industry leaders, books, articles, and best practices to learn from, what matters is context. For whom are you designing? What is this person’s goals, motivations, and pain points? What is he or she trying to accomplish? Good design solves real problems. It doesn’t just decorate. How can you design to solve real problems for real people?

This session will explore the fundamentals of user experience. We’ll explore industry best practices and examples of websites that solve real problems for real people. There are many tools and disciplines within user experience, from content strategy to information architecture to user research. By understanding these tools and when to use them, and by understanding the context of each design problem we are faced with, we can begin to understand how to utilize design thinking and creating user experiences that are useful, usable, and desirable.

About the speaker

This person is speaking at this event.
Jessica Ivins

UX designer, educator, and speaker. Faculty member @centercentre/@unicorninstitut. Formerly @happycog. I dig veggies, red wine, IPAs, music, and Oxford commas. bio from Twitter

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Time 3:10pm3:55pm EST

Date Fri 26th October 2012

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