Add an eventSessions at Webstock 2012 about Content Strategy with notes
Tuesday 14th February 2012
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Content Strategy in (Your) Real World
by Erin Kissane
Launch delays; giant pages of text; overwhelmed staff; ill-tended, unfocused copy: all disasters for UX and web design projects. Without early, informed attention to content, even the best-planned projects can come to a bad end. And with the proliferation of online communication channels, content planning, development, and management is getting harder, not easier.
On the bright side, smart content strategy work can make everyone else's job easier, from designers and front-end developers to the writers and editors who create and revise final copy.
You don't have to become a content specialist to put the principles, tools, and methods of content strategy to work on your projects. In this workshop, Erin Kissane will show you how to jump straight in and incorporate content strategy methods into your existing practices—and how doing so can help your users, clients, colleagues, and employers.
Thursday 16th February 2012
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Little Big Systems
by Erin Kissane
It's really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we're excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)
Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence.
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How to get a buttcrapload of people to read what you write
Web-designer-turned-comic-artist Matthew Inman (AKA The Oatmeal), will talk about how he makes things on the web that are highly likable. His talk will include various tips, tools, and ideas for generating and promoting great content. There will also be poop jokes.