Sessions at Webstock 2012 matching your filters

It's really easy to understand the lure of small, artisanal projects that we can polish to a satin finish: they offer a sense of craftsmanship, a human scale for our work, and the chance to get something really *right*. But larger projects and bigger systems can often feel soulless and unsatisfying, even when we're excited by the causes and ideas behind them. So is there a way to work on an ambitious scale without losing the purpose and handcraftedness that makes more intimate gigs so much fun? (Hint: yes.)

Via the craft of content strategy and its intertwinglements with design and code, this talk follows the connections between making small-scale, handcrafted artifacts and designing big, juicy systems (editorial and otherwise) that encourage both liveliness and excellence.

Web-designer-turned-comic-artist Matthew Inman (AKA The Oatmeal), will talk about how he makes things on the web that are highly likable. His talk will include various tips, tools, and ideas for generating and promoting great content. There will also be poop jokes.