Content Strategy in (Your) Real World

Launch delays; giant pages of text; overwhelmed staff; ill-tended, unfocused copy: all disasters for UX and web design projects. Without early, informed attention to content, even the best-planned projects can come to a bad end. And with the proliferation of online communication channels, content planning, development, and management is getting harder, not easier.

On the bright side, smart content strategy work can make everyone else's job easier, from designers and front-end developers to the writers and editors who create and revise final copy.

You don't have to become a content specialist to put the principles, tools, and methods of content strategy to work on your projects. In this workshop, Erin Kissane will show you how to jump straight in and incorporate content strategy methods into your existing practices—and how doing so can help your users, clients, colleagues, and employers.