Practical Design Tools for Team Innovation: Personas, Principles, and Vision

A session at Webstock 2012

Wednesday 15th February, 2012

9:00am to 5:00pm (NZMT)

The primary obstacle prevent teams from producing great, innovative designs is not having a shared understanding of who the users are, what they want, and how the team will meet their needs. Without shared understanding, everyone moves to their own beat of the drum, and the resulting design is convoluted, complex, and frustrates when it should delight.

In this workshop, Jared will share proven and effective tools to help teams deliver innovative experiences for their users. He'll show how teams march in the same direction when they weave together user research, persona and scenario development, design principles, design critique, and experience visions. It's perfect for teams working with Agile/Scrum, traditional waterfall, and other processes where a shared understanding yields the best results.

About the speaker

This person is speaking at this event.
Jared M. Spool

Exploring the boundaries of User Experience and United's Customer Service. Founder @UIE, Co-founder @CenterCentre. Thank you for encouraging my behavior! bio from Twitter

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Time 9:00am5:00pm NZMT

Date Wed 15th February 2012

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Books by speaker

  • Web Anatomy
  • User-Centered Web Site Development

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