Saturday 7th July, 2012
11:15am to 12:00pm
More and more design organizations actively embrace a range of user-centered methods, including ways of getting input from users: surveys, A-B testing, focus groups, usability testing. But for many teams, when it comes to leaving the office environment and going out to meet and observe customers, there is significant resistance.
In this talk, Steve Portigal draws from his 17 years of selling contextual research into organizations, as well as primary research he's conducted with internal champions and change agents to break down the cultural, resource, and other factors that inform this resistance.
Steve will suggest ways to address these challenges and look at how you can maximize the result of every small victory, turning every fieldwork experience into an opportunity to do more!
Founder of Portigal Consulting. We help companies discover and act on new insights about their customers and themselves.
1:30pm Cabinet of Wonders Reset: Designing Engaging Learning Experiences in Public Spaces by Nancy Hechinger
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