Thursday 27th September, 2012
10:15am to 11:00am
Think about your product, company, service... whatever your main focus is daily. Imagine if you always started with the Why. That one question would transform everything else. A common phrase I use when talking with our Creative Team is “start with the Why and everything else will follow.” It’s not quite as simple as that, but it’s close. The vision, mission, goals of a project (or better yet, an organization) should define Why something is happening. They should be the essence driving all of our UX decisions. People are come to our sites to complete a task, to get information, to interact with our stories.
Start with the Why. Build from that inner circle out to the How and then finally to the What. It will establish a foundation for your project that will be successful and will motivate intrinsically. It will keep you from jumping on the latest “feature bandwagon” and give clarity to each step you take.
Content nerd-herder, UX do-gooder, design fanatic. I discover & design content & user experiences. Founder of @dcontentconf & @RofQuality bio from Twitter
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