Championing Contextual Research in Your Organization

A session at WebVisions Chicago 2012

Friday 28th September, 2012

9:15am to 10:00am (CST)

More and more design organizations actively embrace a range of user-centered methods, including ways of getting input from users: surveys, A-B testing, focus groups, usability testing. But for many teams, when it comes to leaving the office environment and going out to meet and observe customers, there is significant resistance.
In this talk, Steve Portigal draws from his 17 years of selling contextual research into organizations, as well as primary research he's conducted with internal champions and change agents to break down the cultural, resource, and other factors that inform this resistance.
Steve will suggest ways to address these challenges and look at how you can maximize the result of every small victory, turning every fieldwork experience into an opportunity to do more!

About the speaker

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Steve Portigal

Steve Portigal helps companies think and act strategically when innovating with user insights.

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Time 9:15am10:00am CST

Date Fri 28th September 2012

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Books by speaker

  • Interviewing Users: How to Uncover Compelling Insights

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