Friday 28th September, 2012
10:15am to 11:00am
Success in today’s roller coaster economy is tied to connection. On all levels. Products and services must connect with customers in a meaningful way. But translating fuzzy feelings into user experience design is tricky.
Design ethnographer Kelly Goto presents contextual personas--a proven method for mapping experience to emotion--to turn contextual research into usable insights and recommendations. By capturing information about goals and environment alongside emotional indicators, we gain insight into designing user experiences that connect to people’s real needs and desires.
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