Trust Me! I'm a Designer: 9 Principles for Creative Credibility

A session at WebVisions Chicago 2012

Friday 28th September, 2012

10:15am to 11:00am (CST)

A recent study by Demos (Demos.co.uk) called Truth, Lies and the Internet found that a third of teens polled in the UK believe any information they find on line is true without qualification. Even more staggering is that a 15% of that group admit to making their decision about the truthfulness of the content of a Web page based on appearance alone.

Design serves one primary purpose: to gain the trust of its intended audience. Within the first second of viewing a design — before even reading a single word — we have already determined our opinion about the quality and likely trustworthiness of what we are looking at. Once that basic line of trust is established, it is only then that design can clearly work to help turn data into knowledge and knowledge into understanding.

In this session, Jason will present the 9 principles of trust for design, and look at how you can use them to help clients understand often obscure design decisions.

About the speaker

This person is speaking at this event.
Jason Cranford Teague

Jason is a designer, writer, and teacher.

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Time 10:15am11:00am CST

Date Fri 28th September 2012

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Books by speaker

  • CSS3: Visual QuickStart Guide (6th Edition)
  • CSS3: Visual QuickStart Guide
  • Fluid Web Typography

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