Friday 28th September, 2012
2:15pm to 3:00pm
"Everything should be made as simple as possible, but not one bit simpler." So said Albert Einstein. But how? How can you take complex pieces of functionality, put them all together and make them as simple as possible...without alienating experienced or power users? This talk will outline the barriers to simplicity—and how to overcome them—as well as looking at the designers' toolbox for how to create designs that feel simple. Creating simplicity is, as it turns out, pretty complex.
Designs and writes about products. Creative Director at @SmartDesign. Latest book: #Microinteractions http://microinteractions.com bio from Twitter
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