The Business of Play

A session at WebVisions Chicago 2012

Friday 28th September, 2012

3:15pm to 4:00pm (CST)

Play isn't just for kids and heavy gamers. Anyone with a FourSquare account knows that - and the stickiness of a badge and a leaderboard. But a good, playful user experience isn't about those surface elements either- it's about creating an environment with well-understood rules, meaningful objectives, and a sense of fun. Whether you're trying to encourage people - or yourself - to save money or to lose weight, a focus on game mechanics and play could be trump card you're looking for.

In this session we'll discuss case studies in playful design, to show how it's been used for a variety of goals:

  • Connecting customers with brands by providing a story they can participate in
  • Engaging children in self-motivated learning, at ages where many are at risk of dropping out
  • Increasing personal health and wellness

About the speaker

This person is speaking at this event.
Carolyn Chandler

User experience design manager/architect and instructor, co-author of A Project Guide to UX Design bio from Twitter

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Time 3:15pm4:00pm CST

Date Fri 28th September 2012

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Books by speaker

  • A Project Guide to UX Design
  • A Project Guide to UX Design

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